With all the options, including free options, I wrote an article titled Why WordPress. Lately, I have been noticing new businesses not only utilizing other builders but sometimes not even creating a website. Why?
All my reasons to build on WordPress still hold true.
- No one has ever asked me to rebuild their WordPress website onto another platform. (However, I have been asked to re-build other platforms into a WordPress site)
- No one has ever told me they have outgrown their WordPress site. (WordPress sites can be as large and robust as big as you need)
- You can add to your WordPress website yourself. I suggest utilizing a WordPress Website designer to build your site then you can easily learn to add posts, pages, videos, and images.
- Keep your site styling. Websites change style just like clothes but no worries here. Creating a new look is easy with WordPress.
- Google LOVES WordPress sites and as a business, we need to LOVE Google. WordPress is SEO friendly but I suggest you hire someone who knows how to add the right optimization.
- So many options with WordPress, you can create an E-commerce site, a membership site, a directory, or start as a blog site and grow from there.
- Payments – yep right from your WordPress website.
So I asked AI: Why small businesses do not utilize websites any longer?
Small businesses still utilize websites as an essential component of their online presence and marketing strategy. However, there may be a few reasons why some small businesses may appear to be less focused on websites:
- Social media dominance: With the rise of social media platforms like Facebook, Instagram, and Twitter, some small businesses may prioritize their presence on these platforms over a standalone website. Social media allows for easy and direct communication with customers, targeted advertising, and the ability to showcase products or services. However, it’s important to note that a website provides more control over branding, customization, and ownership of content.
- Cost considerations: Building and maintaining a website can involve upfront costs, especially if hiring web developers or designers. Some small businesses may opt to allocate their limited resources towards other marketing efforts, such as social media advertising or local promotions. However, there are cost-effective options available, such as using website builders or templates, that make it more affordable to create and maintain a website.
- Online marketplace platforms: Platforms like Amazon, Etsy, or eBay provide small businesses with an established online marketplace and infrastructure. These platforms offer built-in customer bases and handle aspects such as payment processing and shipping. Some businesses may choose to focus their efforts on these platforms rather than investing in their own website.
- Mobile apps and messaging platforms: Some small businesses may leverage mobile apps or messaging platforms like WhatsApp or WeChat to connect with customers and facilitate transactions. These platforms offer convenience and direct communication, particularly for businesses that primarily serve a local customer base.
While these alternative online channels can be valuable, it’s essential for small businesses to recognize the benefits of a website as a central hub for their online presence. A website provides more control, ownership, and customization options, helps establish credibility, improves search engine visibility, and allows for expanded content and functionality.
In summary, while small businesses may explore various online channels, websites remain crucial for establishing an online identity, expanding reach, and maintaining control over their online presence. A well-designed and user-friendly website can be a powerful tool to showcase products or services, engage with customers, and drive business growth.
So I asked AI: Why is WordPress the best website builder for small businesses?
WordPress is often considered a strong website builder for small businesses due to several key factors:
- Ease of use: WordPress provides a user-friendly interface and intuitive content management system (CMS), making it accessible to users with limited technical knowledge. Small business owners can easily create, edit, and manage their website content without relying on web developers or extensive coding skills.
- Customization options: WordPress offers a vast library of themes and templates that allow small businesses to create a unique and professional-looking website. These themes can be customized further using custom CSS or theme settings to match the business’s branding and style. This flexibility enables small businesses to create a visually appealing and personalized online presence.
- Cost-effective: WordPress itself is free and open-source, which significantly reduces the upfront costs associated with building a website. Many free and premium themes and plugins are available to enhance the functionality and design of the website, allowing small businesses to tailor their online presence to their specific needs and budget.
- Scalability and flexibility: WordPress is highly scalable and can accommodate the growth and evolving needs of a small business. Whether starting with a simple website or expanding to an e-commerce platform or a membership site, WordPress offers the flexibility to add new features and functionality through plugins and integrations.
- SEO-friendly: WordPress is designed with search engine optimization (SEO) in mind. It generates clean and optimized code, provides tools for optimizing meta tags, permalinks, and content structure, and supports popular SEO plugins. This helps small businesses improve their search engine rankings and increase online visibility, which is crucial for attracting potential customers.
- Community support: WordPress has a large and active community of developers, designers, and users who contribute to its growth and provide support. This community ensures regular updates, security patches, and a wealth of resources, tutorials, and forums to assist small businesses in building and maintaining their websites effectively.
- Integration capabilities: WordPress seamlessly integrates with various third-party services and tools that small businesses may need, such as social media platforms, email marketing services, CRM systems, payment gateways, and more. This allows businesses to streamline their operations and connect their website with other essential business tools.
While WordPress offers numerous benefits, it’s important for small businesses to evaluate their specific needs, goals, and resources before choosing a website builder. It’s advisable to consider factors such as technical expertise, budget, scalability, and long-term growth plans to ensure the best fit for their unique requirements.