I am calling myself out
Your business depends on your website. Your website needs to tell a story of who you are and what you do through the right copy and the right images.
Greencastle Web Design recently needed a website refresh and in a rush, I totally misrepresented Greencastle. I know, I know, I am a web designer who takes time to be tenacious with her clients but when it came to my own site – oh my. Maybe I was too close, too hurried, or too tired. Whichever, I have been reminded of these amazing lesson.
Website Images Matter
I had my main image with a conference room filled with people. While we do have corporate clients most of our clients are entrepreneurs, small businesses who do not sit in conference rooms.
The change in images not only makes me feel like showing off my website it is attracting the right people to take action and schedule that call.
Website Messaging (copy) Matters
While we do build strong business foundations is that wording going to attract my clients? Does anyone know what that actually means? Greencastle is friendly, easy to work with, and does not sit in conference rooms.
The change in heading now offers a better reflection of what we do and is now attracting the right people to take action and schedule a call.