If you are wondering what platform to use when creating or having someone create your business website the answer is getting easier.
For a service based business you have options like go-daddy websites and weebly which can be enticing because of the low to no costs. But, these sites have limitations.
So what is the best website platform?
To choose this you need to know what makes your site get found in search engines like Google, and Bing. What search engines are looking for is Great Content! So the first thing you need to know is that you are looking for a content management system.
The leading Content Management System platforms used by top websites
According to BuiltWith, a website profiler, these are the top five most popular content management system (CMS) technologies used by top websites:
1. WordPress (7.585 million users)
2. Joomla! (1.873 million users)
3. Drupal (0.521 million users)
4. Blogger (0.283 million users)
5. CPanel (0.257 million users)
A content management system (CMS) is a set of applications and tools that enable an organization to manage the content of a web site (i.e. create, edit, review, and schedule publication of a content).
As used by BuiltWith, top websites “are the internets most visited and most well known brands.” Sources of their data include Quantcast Top Million, Alexa Top Million, Google Top 1000, Internet Retailer 500 and the Fortune 2000.
WordPress is a great platform for small businesses
WordPress is a great platform for small businesses in view of its wide array of free plugins and themes.
WordPress, which is currently considered as the world’s most popular blogging platform, is a FREE and open source blogging software and a content management system.
WordPress’ being a free software does not only refer to its price; but also in terms of the user’s freedom to have complete control over it (wordpress.org).
While basic WordPress is entirely free, paid upgrades are also available (and they are entirely optional) which can be purchased at a very reasonable price.
Themes allow WordPress users to easily change the look and functionality of their website without going through the motion of altering their content.
For local businesses we choose the Expand2WebSmall Biz theme.
WordPress has a huge pool of fantastic plugins (ranging from free to premium) that small businesses can install to improve their website’s functionality. The purposes of these plugins range from SEO improvement to spam prevention.
“Plugin” is a WordPress lingo which can mean “äpps” in other platforms.
Some interesting statistics on WordPress usage:
- It boasts of the biggest market share (53.8%).in terms of content management system (yoast.com)
- As of May 31, 2013, WordPress is used by 66.84% of the top 1,000,000 sites (builtwith.com)
- It is used by 48% of the top 100 blogs in the world (pingdom.com)
- In an average month, over 352 million people view more than 2.5 million pages (yoast.com)
Remembering that you want to be able to add content to your website easily is essential. With WordPress you can be your own webmaster. Or of course, hire us and get back to work, or sign up for our class. : )